See how their stock changes.
A full lot doesn’t tell you how a business is doing. Follow what a competitor brings in, how much stock they carry, and which types of vehicles they keep buying.
You probably check a few competitors’ websites already. You see what they’ve bought, look at their prices, and notice when something’s gone. But next month, it’s hard to remember what changed—or whether that store is actually moving more cars.
Dealer Operations Benchmark keeps that history for you. Follow competing dealerships and compare their asking prices, stock levels, price reductions, and estimated sales activity with your own. When you’re reviewing the month, buying cars, or considering a price change, you have something more useful than today’s listings to work from.
Sign up for freeFollow five competing dealerships. No credit card required.A full lot doesn’t tell you how a business is doing. Follow what a competitor brings in, how much stock they carry, and which types of vehicles they keep buying.
A low advertised price is only part of the story. See where the asking price started and whether a vehicle went through several reductions before leaving the website.
Look at estimated sales activity alongside observed listing age. Compare that activity with your store and see where the differences are.
You know which stores come up when customers are shopping your cars. Start with those.
Follow individual dealerships, then narrow your comparisons using the filters available with your plan. Compare stores with similar stock levels, price ranges, and vehicles, whether they’re across town or farther down the road.
Find the right planWhen you add your store, we find nearby dealerships and begin tracking the competitors you select. As listings change, your account keeps the observations.
Over the following weeks and months, you’ll have more history to compare: what competitors brought in, what they repriced, and what appears to have sold.
See how it worksPaid plans let you follow more dealerships and make more selective comparisons. Your own store is included in every plan.
Prices are monthly USD per store. Paid plans are arranged by request.
If the service isn’t right for your store, request a full refund within 30 days of your first payment. The guarantee starts when you pay, not when you sign up for free.
Add your dealership and start with the stores you want to keep an eye on. We’ll take care of tracking their public listings as your history builds.
Sign up for freeSales and wholesale figures are estimates based on listing activity. Competitors do not report their transactions to us. About the data