Section 4: Case Studies and Real-World Examples

This section presents case studies and real-world examples to illustrate the effectiveness of various alternative advertising strategies for auto dealerships, focusing on their impact on ROI.

1. Integrated Marketing Strategy
   • A local auto dealership implemented an integrated marketing strategy, including SEO, content marketing, search advertising, and active social media engagement.
   • Results: Over 30 days, the dealership experienced a 520% increase in impressions, a 294% increase in clicks, and a 278% increase in conversions. This approach significantly enhanced their online visibility and customer engagement​​.
2. Facebook Ad Campaigns
   • Dealer Authority helped a dealership drive traffic using targeted Facebook Ad campaigns, focusing on high-converting tools like DriveItNow.
   • Another example is Brad Deery Motors, which attributed 173 vehicle sales in 61 days to their Facebook and Instagram campaigns. These campaigns reached over 180,000 local shoppers and generated 504 first-party leads​​​​.
3. SEO Conquest Campaign
   • A dealership targeted a local city where they weren’t ranking organically on Google, resulting in increased visibility and reach in that area​​.
4. Facebook Ads A/B Testing
   • Continuous A/B testing of Facebook ads, comparing Carousel ads with Collections ads, was critical to adapting to changing algorithms and maximizing effectiveness​​.
5. Google Ads Campaign
   • A local auto dealer used Google Ads to generate 752 leads in 90 days. This included setting up proper tracking, creating new ad copy, and custom landing pages. The campaign resulted in 528 form fills, 224 phone calls, and over 1,033 site visits​​​​.
6. Email Marketing
   • A Toyota dealership in Washington utilized email marketing to drive showroom visits, website traffic, and sales. They targeted their ideal car buyer profile and sent over 500,000 emails.
   • The campaign achieved a 99% average open rate and an 89% average click rate, leading to 12,462 new sales and service customers and generating substantial gross profit​​.

Sources

1. Marketing 360 Blog: Case Study: Driving Fast Results With Auto Dealership Marketing
2. Dealer Authority: Automotive Case Studies
3. Dealers United: Dealership Facebook Ads Case Study – Brad Deery Motors
4. The HOTH: How We Drove 752 Leads For A Car Dealer In 90 Days With PPC
5. Aspire by Marketron: Email Marketing Case Study: Toyota Dealership